By Keira Collin
There is much more to having an online business than only promoting your website and you will want to consider embracing social media to get the most out of your marketing efforts. There are many different platforms that you can consider using, depending on the type of business you have, and each one has its benefits. Below are some of the most popular social media platforms that you will want to consider using for your company to help your business become the success of your dreams.
Facebook is one of the world’s biggest social media platforms, with an estimated 2.7 billion active monthly users worldwide. As well as helping to increase brand awareness, it is also an excellent platform for engaging with your customers and can also be used to provide customer service to them. You will need to post a lot of engaging content that resonates with your target demographic, and it can help increase your sales significantly.
LinkedIn is slightly different to many other social media platforms as it targets professionals and businesses rather than recreational users. You can use the platform to target the decision-makers and showcase your products or services to them and increase your brand awareness. If your company provides professional services to business, it is ideal for your company, although you will still want other platforms.
Instagram is another excellent platform that you should consider using, especially if you sell products that you can showcase visually. Having a presence on Instagram can go a long way in giving your business a boost. You may also wish to use a social media agency’s services to run an advertising campaign on this platform that can be lucrative when well run and optimised.
Pinterest is another visual social media platform that is excellent for sharing images and videos and is also popular with the younger generations if this is your target demographic. As with most of the social media networks, they also offer a paid advertising service that can increase sales for your business and show an excellent return on your investment.
Almost all social media platforms allow you to have a free profile which will not cost you any money. Still, it is also worthwhile seeing whether their paid advertising is suitable for your business. You may also wish to seek a reputable company’s services to run your campaign for you that can ensure it is well optimised and shows you a return on your investment. If you run a campaign yourself without the expertise to do it well, it can be a steep learning curve and expensive, so you should speak to an expert before setting up a campaign
