Voice search is becoming a very popular way to access websites today. From people using voice search on their phone to understanding language for smart home device voice search, search engines are studying linguistics and optimization professionals are considering insights from linguistics for ranking as well.
As we search for content online using our voice it’s likely that we’re going to be putting together sentences and phrases that are slightly different than what we might type. Studying these aspects of the way that we put sentences together can be extremely beneficial and this is why so many linguists are moving into assistance with optimization.
Google And Language
Search engines are trying to understand the language in the same way that humans do so that we can get better results. The common practice of recognizing keywords within the content and using long frame keywords is making for better optimization strategies. This is because Google algorithms are getting smarter and smarter to recognize syntax, semantics, morphology, and more.
Focusing On Creating Good Content
With every new search engine algorithm, Google gets better at recognizing voice searches and understanding language. Indexing an article means far more than just searching for keywords now. Google can understand the language in the content as well as recognized it in or invaluable content. What this means for content creators is that there needs to be a focus on building better quality content for the future. As Google continues to understand more of the full content of your page, producing something that exemplary and above the cut of the competition remains essential to ranking well.
When taking a linguistic approach to creating content that ranks, focusing on long-tail keywords is a great start. Moving towards creating a higher quality of content is what’s going to separate the highest-ranking pages for the future. As the search engine continues to evolve, linguistics will play just a small part in the writing strategy for your content.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Petersburg SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.